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The real story, however, comes from the stunning penetration levels – already at a stratospheric 79% of smartphone users, and 85% of messaging app users, e Marketer predicts we’ll see any even higher levels of 82% of smartphone users and 89% of messaging app users in the years to come.In January 2019, Hootsuite and We Are Social put the current number of mobile social media users in China at 1.007 billion, with mobile subscriptions at over 1.5 billion, outstripping the country’s total population (97% of the population have mobile phones, and 83% smart phones).Tencent announced in early 2019 that daily active users of the app had climbed to over one billion.To out that a little into perspective, that’s roughly the population of the entire Americas.Tencent’s ambitions lay beyond just China – hence the rebrand to the more internationally-friendly name ‘We Chat’.In 2012, several new languages were added – mostly focused on SE Asia, though the inclusion of Portuguese suggested wider ambitions than China’s neighbours to the south.In markets where Facebook and Twitter are active – thus excluding the home market – users are able to sync up contacts from the aforementioned apps with We Chat, to encourage uptake.This push is not considered to be a success – India, where Whats App remains the most-popular messaging app, is one high profile example – despite a concerted push into the still nascent market in 2012, alongside several SE Asian markets.
Table of Contents We Chat User Statistics We Chat Usage Statistics We Chat Revenue Statistics We Chat counts over one billion active monthly users – a threshold it crossed in the early days of 2018.
Only Facebook, You Tube, Whats App, and Facebook Messenger can claim a greater share of global usage.
It might be worth noting that the numbers We Chat publicise tend to refer to accounts rather than users.
We Chat was launched in 2011 as Weixin – Mandarin for ‘micro-message’.
As the name suggests, it originally functioned as a simple messenger app – a Chinese equivalent to Whats App in essence.