Dating acronym generator
The campaign was developed in partnership with the brand’s creative agency The Many.
Each video opens with an acronym suggesting what it might stand for (ie Queso, Delicious On Basically Anything) before revealing that the real answer isn’t an acronym at all, because QDOBA stands for Flavor.
Aimed at finally satisfying the fervor of curious fans while still leaving the door open to further debate and conversation, the campaign goes beyond ads to reach and engage with fans through modern media.
By posing the type of question the internet loves, fans responded with passion, racking up over 600,000 organic impressions across Qdoba’s social channels and generating over 30,000 engagements thus far.
If it looks good, it leaves a good impression on your potential customers.
If it looks bad, it would definitely leave a first bad impression, even if your products or services are top-notch.